2018上海国际茶业展展团风采——贵州湄潭（一）

中国茶城湄潭

茶旅经济

Tea Industry and Tourism

打造中国茶旅一体化样本

Develop a County with Tea Industry and Tourism

湄潭因水得名，以茶闻名

“优势在茶，特色在茶，希望在茶，出路在茶，成败在茶”。茶叶的价值分为“茶叶”本身价值及其外延价值。以文化依托，带动当地旅游业发展，同时，又用旅游业的兴盛反作用于茶产业，这就是茶叶产业链的外延之一。湄潭将创造以“茶旅游”带动“茶产品”、“茶文化”的茶产业发展的新模式。中国茶海、休闲湄潭已成一张亮丽名片。

Meitan County is famous for its water and tea.

As a local industry, the tea production in Meitan has embodied its advantages and characteristics. It breads hope and success. Its value is not just confined to the tea itself but has its extensional meaning— tea culture. Supported by this kind of culture, we are developing an eco-tourism county. The prosperity of tourism can also lead to the development of tea industry. We are trying a new developing model: Tea Tourism—— Tea Production——Tea Culture.

湄潭茶香

为加快推进茶产业链的延伸发展，湄潭在加快茶产业发展同时，明确了“以茶促旅、以旅兴茶”发展思路，提出了“住茶园、品茶饮、购茶产、赏茶景、体验茶俗”的茶旅一体化发展思路。始终坚持以“四在农家”为载体，以茶产业为依托，以“黔北民居”为标志，以全国农业旅游示范带建设为契机，以茶文化为内涵，构建“天下第一大茶壶”、“中国茶海”、“中国茶城”、“贵州生态茶博馆”、“三百里茶桂长廊”等主要的茶旅一体化景区，通过政策扶持，定期举办茶叶开采节和茶文化节等活动，开辟发展乡村茶文化休闲旅游产业，谱写茶旅一体化发展的新篇章。

For speeding up the development of tea economy chain, Meitan has a clear-cut developing idea of integrating tourism dynamically with tea industry. Through the interaction between them, we can realize our goal of living in a tea park, tasting tea drinks, purchasing tea products, enjoying tea sceneries and experiencing tea customs. We mainly struggle to build a county focusing on tourism industry based on tea products, old and traditional residences and “Nongjiale”——a place in the countryside with characteristics where people can have fun and eat with their family or friends. Motivated by the goal of building an agricultural tourism model county and Supported by the tea culture, we now have a series of scenic spots——a world-class big tea pot, beautiful tea mountains, a tea city, an ecological tea museum, a 150-km-long tea corridor and so on. With the support of the government, we regularly hold activities such as Tea Leaves Picking and Tea Culture Festival, etc. we focus on developing a kind of country leisure tourism with tea culture.